What do tacos and public relations have in common? Usually not much, but this past fall a Big Truck Tacos unit sold food at GorillaFest because of the great work of several PSU public relations students.
Earlier in the year, PSU students competed in the Oklahoma Speech Theater Communication Association (OSTCA) conference in Oklahoma City where they helped their teams take the top three spots in the competition.
The client for the competition was Big Truck Tacos, which has been featured on the Food Network. Students were briefed on the client, and given just a few hours to construct and present promotional campaign solutions and strategies.
The students’ great work resulted in Big Truck Tacos sending one of their units to sell food at a PSU football game.