The Graphics and Imaging Technologies Department launched a new emphasis that focuses on how product packages are designed and marketed.
The new packaging emphasis was approved by the Kansas Board of Regents in January and became a part of GIT’s full curriculum starting in the Fall 2015 semester.
Doug Younger, associate professor in the GIT Department, said the new emphasis will help students understand all that goes into designing graphics to be marketed in stores.
“No matter where you go or what stores you shop in, nearly everything you buy is going to be packaged in some way,” he said. “Many times, it is the package itself that leads to a consumer buying the product.
If it’s attractive, it sells. If the package design does not catch your eye, that product may sit on the shelves for quite some time.”
The new emphasis is an expansion of packaging lessons previously taught through projects alone.