Fairness and trustworthiness in the e-commerce industry is the subject of a research paper written by Associate Professor Wei Sha that received a prestigious honor from the International Association for Computer Information Systems (IACIS).
Sha’s paper, titled “The Nomological Network Validity of Perceived Fairness in Business-to-Consumer E-Commerce,” earned the Best Paper Award for the Research Division at the IACIS Conference in Las Vegas.
“It’s an incredible honor for me and my family,” Sha said. “I’m very excited and proud to receive the award.”
Sha said his paper focuses on the how online stores, through their websites, create “psychological contracts” with shoppers to earn and maintain trust. Once the store creates a level of trust with online buyers, Sha said, profitability increases.