One of the most high-profile executives behind the image of major league baseball spoke with students last fall about the business side of professional sports.

Richard White, the general manager of licensing for the Major League Baseball Players Association, visited through the college’s “Executive on Campus” program. Each semester, a successful business graduate is invited to campus to share their wisdom and reflect on their career with students.

White is responsible for the development and execution of all business strategies for the MLBPA, including MLB players’ licensed goods (trading cards, video games, apparel, memorabilia) as well as the MLBPA’s internet and digital presence. He is also responsible for various television and streaming video shows including the Players Choice Awards, Big League Home Run Challenge and Now You Know.

Prior to taking his current position in 1998, White worked at Hallmark Cards for 13 years. He was also a founding partner of McDowell-White, LLC, a strategic marketing consulting firm focused on the development of intellectual properties in the entertainment field.

White graduated from PSU in 1982 with a bachelor of business administration degree. During his time at PSU, he was named Outstanding Male Senior and served as student body president. In 2003, he was honored with the Outstanding Alumni Award.